Streamlining Access to Venture Capital Opportunities with Mara

Isomer Capital is a leading European venture capital firm investing in early-stage VC funds, co-investments in companies, and secondary purchase of both funds and company stakes. Known for its strategic, long-term approach, Isomer sought to expand access to high-potential venture opportunities through a more nimble, efficient investment structure.

To achieve this, Isomer partnered with Mara, to deliver a “feeder” structure to help HNW investors from its network invest in its latest fund of funds. 

Mara provided the tooling, compliance framework, and investor onboarding support needed to turn Isomer’s vision into a scalable, high-integrity investment offering for its network

Challenge

Isomer Capital was pursuing a bold new initiative but encountered several key challenges:

  1. Private Wealth Accessibility: While interest from private wealth channels was growing, traditional fund administrator services are not designed to accommodate individual investors
  2. Regulatory Complexity: Opening up access to a broader investor base required sophisticated compliance and jurisdictional expertise.
  3. Operational Scalability: Isomer needed a partner that could handle not just this opportunity, but their co-investments and other projects that may arise in the future.

Mara's Solution

Mara worked closely with Isomer to launch Mara as a compliant, scalable gateway into venture investing for new audiences:

  1. End-to-End Structuring: Mara provided full SPV setup, structuring, and documentation tailored to Isomer’s deal types and investor base.
  2. Private Wealth Enablement: Mara was built to handle smaller tickets and diverse investor profiles, with onboarding flows that simplified a historically complex asset class.
  3. Jurisdictional Coverage: With built-in regulatory frameworks, Mara enabled Isomer to accept capital across borders with confidence and transparency.

White-Label Platform: Mara maintained Isomer’s brand integrity while outsourcing the operational heavy lifting to Mara’s infrastructure.

Process

Mara was introduced to Notion through a referral from another fund, after which we presented a specialised solution through our Feeder as a Service (FaaS) concept. Mara’s platform streamlined the onboarding process, enabling individual investors to engage with the fund quickly and efficiently. The service included: 

  • A simplified digital platform for reviewing fund materials and completing regulatory questionnaires digitally. 
  • Efficient collection and processing of KYC documentation, tailored to meet the needs of individual investors, including those operating through personal investment entities. 
  • Coordination with Notion’s fund administration and legal teams to ensure compliance with all regulatory requirements, and providing reassurance on the KYC checks. 

Impact and value proposition

 

  1. Engagement with Isomer Advisers:  Mara took the time to have call with their lawyers and fund administrators, to run through the structure and KYC process
  2. Compliance & Risk Mapping: Mara worked through onboarding, documentation, and legal compliance, ensuring every investor and deal met regulatory requirements.
  3. Investor Experience Focus: From capital calls to reporting, Mara ensured a seamless and intuitive experience for first-time and repeat investors alike.

Impact and Value Proposition

  1. New Capital Channels Unlocked: Mara enabled Isomer to reach a broader investor base, particularly private wealth channels that had previously been excluded from venture.
  2. Operational Efficiency at Scale: With Mara managing backend operations, Isomer could focus on sourcing and managing top-tier VC opportunities.
  3. Faster Deployment, Lower Friction: Mara’s infrastructure significantly reduced time to market, helping Isomer capture momentum in fast-moving deals.

Stronger Investor Relationships: The professional experience offered through Mara reinforced Isomer’s reputation as a forward-thinking, investor-centric firm.

Conclusion

The partnership between Notion Capital and Mara underscores the effectiveness of Mara's innovative approach in simplifying private fund investments for individual investors. By resolving the administrative and compliance challenges, Mara helped Notion Capital strengthen its investor relationships and enhance the overall fund structure, proving that even complex regulatory environments are no barrier to inclusive investment strategies.